THE DAY AFTER – 10th Italian Cuisine and Wines World Summit
The curtain has just come down on the most comprehensive promotion of Italian Cuisine, restaurants, produce and wines worldwide. Continuity, consistency and professional relevance make the Summit unique.
In a world of words once again numbers and quality spoke by themselves: 4-stop roadshow: Hong Kong, Beijing, Shanghai, Dubai; 120 hosting and guest chefs involved (40 Michelin starred); over 100 events (dinner in restaurants, gala, tastings, masterclasses, media conferences, workshops); publication of the “Italian Cooking for the Global Village” book (no profit collection of 192 recipes one for each chef of Summit 10 editions); 25 Luxury Hotels partnering; 2 Italian Wine List Awards presentations (Hong Kong and Beijing, 35 restaurant rewarded); the first promotional tour of Melius – The world’s 100 best Italian Restaurants; 2 Best Italian Pizza Competitions (Beijing, Dubai, 16 Finalists); Launch of Chinese Cuisines meet Italian wines program (8 Chinese chefs, 80 dishes, 80 Italian wines, 1 printed guide); launch of “An Italian adventure in Hong Kong” book on Pino Piano; countless number (one million?) of views, contacts, likes etc. in social media. 2 Italian Embassies (China and Uae), 3 Italian Consulate General (Dubai, Shanghai and Hong Kong) and 3 delegations of the Italian Trade Commission have endorsed the Summit.
There is always room for improvement but today we are very happy with this achievement. A big thanks to the chefs, restaurants, partners, sponsors, staff and collaborators: they have been really and truly fantastic. A special thanks also to a lost friend that supported me greatly in the some of the worse moments of my career.
However I want also to thank the many idiots that did their best to slow down, sabotage or dismiss our efforts in these 10 years. They increased our determination to go ahead. I don’t consider the gossipers nor the fake news spreaders among them, particularly those acting under the effects of drugs. But yes, among those who gave us strength, I want to include that misogynous Restaurant Manager who didn’t want to talk to me if my female assistant was present. And that top manager of a long term Summit’s partner brand who found “irritating” that I tried to present them the historic book on the 10 years of the event.
I was not asking him for a sponsorship, the book has no sponsors, it’s a “cultural”, charity oriented, project involving 192 of the best Italian chefs. He didn’t even ask details of the monumental work done, he was just “irritated” by my request.