Greater China equals great opportunities for “Made in Italy”

Promoting “Made in Italy” has always been the primary objective of the Itchefs-Gvci cooks network, affirmed with determination by Rosario Scarpato, co-founder of the Group and CEO of The-I-Factor, the operational arm at the service of all the events organized in Italy and, most significantly, abroad, since 2001.

The 10th Italian Cuisine & Wines World Summit, which this year goes itinerant, stopping in 4 cities including Beijing and Shanghai, to celebrate this landmark anniversary, is a unique opportunity for Italian companies wishing to penetrate Greater China, the largest market in the world.

An immense nation, where online sales grind out impressive numbers every day, especially for the purchase of food & wine products. A market of millions of consumers who are increasingly attentive to quality and the best of what is beautiful and good, cannot but be attractive to Italian producers, always on the lookout for new outlets.

This occasion, with its combination of food and wine, and the participation of acclaimed professional chefs, true ambassadors of Italian cuisine, is winning, as there is nothing better than tasting a product, even better when included in an extraordinary recipe.

All this will be possible in Beijing from 8th to 11th November and Shanghai (12th-16th) where, between the inaugural stage in Hong Kong (6th-10th) and the grand finale in Dubai (19th-24th), this unique showcase for the best of “Made in Italy”, with master classes, multi-handed dinners, food pairings, and workshops, will be held.